Tuesday, December 8, 2015

Make 2016 the year The Cloud works for you

We've heard so much about Cloud Computing over the last 4 years that this weird term has quickly become a part of our vernacular. Everything digital is increasingly "in the cloud".  How can we make it work for us?

Your photos are likely on Apple's photo storage site, your address book is up there too, via your phone. Gee even your relationships and private opinions are most likely archived in FaceBook's cloud for you.

If you think about it all of this has kind of happened without us making much of a decision about it.

Perhaps it's now time to do a little thinking about "The Cloud" and what you want in it, what you don't want in it and how it could work for you.

The most obvious advantages of the cloud are the ability to access your work from anywhere with an internet connection. The other being your ability to be able to share your work with others.
Both these features of cloud computing open up a world of flexibility in how a business works.

You can easily have people work from home or outsource a task to someone by giving them access to your cloud systems for the period of their engagement. This alone can vastly reduce costs.

Cloud systems are however very reliant on reliable broadband connections that are fast and inexpensive. While this is available to many people, it is still an issue for many locations. Fortunately most cloud systems now have phone apps that allow you to do your business on your phone.

One of the most robust and useful of cloud systems is now called Google Apps for Work - This is very similar to Google's free versions delivered through gmail. The difference is you can operate all through your own domain name instead of Google's. You also get a higher storage capacity for documents in this paid version.

The pricing is reasonable at between $10-15 per month per email account. Which is very similar to Microsoft's own cloud app offering.

Wednesday, October 28, 2015

Build a Local broadcast TV station via YouTube & WireCast

Live local broadcast IP TV channel.

Thirty years ago I was part of trying to start a local TV station. The idea was sound, the business plan was tight and we had local advertisers ready to go. Though one thing got in the way, the licencing fee from the government was so high it locked us out of the market.

In those days Australia had essentially 4 TV channels and few more regional and experimental channels. The commercial channels were so profitable and so popular there was a buzz about even being invited into their offices. It was in effect a protected industry with legislation and procedures to keep competition out. It was in other words not going to happen.

Fast forward 25 years and the world has changed in on major way, the Internet is now everywhere and bandwidth is increasing with every year that goes. All of which makes the streaming of video a viable and realistic option for most people.

We've been Researching and Developing a new business model for 16 months. We've trialled a series of production tools and broadcast options. More importantly we've worked with existing high quality content producers to fully aggregate and re-broadcast quality content in a format available to 85% of the population. We've called the project Gigabitcity.tv We think you'll agree, a new era of local, high quality content production and broadcast is now within reach.

Here is the result: A fully aggregated news and information service with the ability to schedule pre recorded content and stream live news, weather and other shows as it is deemed appropriate.

Broadcast can be accessed via mobile phones, PCs, tablets and TVs. Public screens in libraries, in shop windows or shopping centres are also possible.

Advertising revenue is catered for through multiple parts of screen realestate. Additional revenue can be generated by design and production of advertisements and specialist programs for public or private viewing.

If you're interested in creating a local of subject specific live broadcast IP TV channel contact us today and we'll walk you through the opportunities.

If you wish to promote of sell the amazing new opportunity for local communities, just pick up the phone and call +61 2 4325862 or email sales@organise.net.au 

Friday, September 4, 2015

Is the Apple Watch the next iPhone?

After a huge fanfare it appears that Apple's much hyped Apple Watch has gone with the wind. Google, Garmin and many others have been quick to launch or relaunch their smart watches to the world.

"Our fans all aspire to having one"

Yet a recent visit to a city Apple store revealed an incredible interest in Apple Watch. "Our fans all aspire to having one" said one of the blue shirted Apple Geniuses. He's right the word "aspire" seems apt. Not everyone I spoke to could justify the cost of between $500 and $1500+, depending on their fashion sense and bank account.

Apple's Watch is an aspirational purchase - CCommons
With so many 'aspirations' Apple has planted a powerful seed in the mind of millions of people around the world. It would only take a killer app to turn those aspirations into purchases.

So all Apple has to do is wait for some of the multitude in the developer community to come up with the apps that will spark the imagination. There are many apps already here and many more coming through the pipelines every week. Some of the best are apps are really useful to have on your arm. We love some of the following:
London Bus and Tube tracker - Apps that estimate when your transport will arrive, brilliantly useful.
Runtastic - is one of many fitness trackers that are actually very useful when on your wrist.
AirBnB - has made a splash with their Apple Watch App, adding even more convenience to an incredible service.
Evernote - has a great app that adds your wrist to it's incredibly useful note taking cloud software.

The killer app has not yet come, it will. When it does Apple will reap huge rewards in the same way it is still for it's game changing iPhone.More glam info at Apple Watch web page

If you have an idea for a great Apple Watch app let us know, we may just be able to help you. Contact us for a confidential discussion.

Monday, August 17, 2015

Who’s to blame when artificial intelligence systems go wrong?

Republished via:

Monday, June 29, 2015

Google Maps via MyBusiness

At our recent business event held in Gosford we heard direct from Google executives the importance they place on businesses and organisations registering for Google Maps and by extension mobile access. They advocated the streamlined process called MyBusiness.

The revised process via the MyBusiness registration is incredibly simple. The new MyBusiness process overrides the previous registration that many found complicated and difficult to understand.

Register here

A quick series of questions and a thorough validation process that involves an automated phone call or a postcard sent to your business address will have your business secured.

The result will be a listing similar to that showed above. The most important point is the listing on Google Maps (seen on the right),  opening hours of your business and a click through phone number.
These importance of these listings can not be over estimated. With so many people using Google maps and mobile search features you really need to be there. Don't hesitate, get onboard here: Google.com.au/Mybusiness

Dave Abrahams of OI & Duncan McGrath of Google Aust

Contact Organise Internet for details on how to make the most of this registration process. 

Thursday, May 21, 2015

Google comes to Gosford

We're very pleased to announce that we're bringing Google Australia to Gosford on June 22, in what we think will be a wonderful eye opener for all people involved in business on the Central Coast.

Gosford, Monday, June 22, 9am – 12pm, Central Coast Leagues Club

Topics covered: Adwords, YouTube, MyBusiness, Maps, Mobile, Analytics, Google Trusted Store & future developments.

Expert focus: How to brand, profile, sell, profit and grow via search, mobile, desk top, third party assets. SEOvSEM. 

Assisted account setup: Bring your laptop, tablet and enact registrations, advertising credits and business validations on the day.

Businesses on the Central Coast.  Secure your place. Unique event with guest speakers from Google Australia.

Hosted by: OI Organise Internet a certified Google Partner. Guest speakers are from Google Australia. Event partners; Central Coast Business Review, Central Coast Leagues Club.

Event information and registrations here:

Eventbrite - Google in Gosford - business for growth

Thursday, April 23, 2015

Be Mobile Friendly or Disappear ? Not entirely

There's been much talk about 'Mobilgeddon' and the new Google rankings adjustment that will rank mobile friendly websites higher than sites that don't render well on mobile devices.

The official Google blog in Australia points out that ranking is made up of approximately 200 factors about your website, not just the ability of mobile users to view your website well. Having said that Google will be ranking websites that are mobile friendly higher than those that do not render for mobile phones for mobile searches. Fair enough, I'd certainly like to have a site that is touch screen and thumb friendly when I'm on my mobile. Google is at pains to remind people that these changes won't affect search rankings on traditional computers.

If ranking is a big deal for your business, you're probably already aware of these changes and have completed the transition to a mobile friendly platform. If not, now's the time to get moving. There are two main ways of achieving this: The first is to entirely redesign your website in a what's called a 'responsive' framework. The second is to create a separate site for mobiles and if necessary create a redirect to the mobile site. Google accepts both ways as legitimate. The first method is a bigger job and suits businesses that where going to upgrade anyway. The second is a quick and effective way to maintain your ranking.

Use this official Google tool to check out how mobile friendly your existing site is. Check here.

Despite all this 'formatting' discussion, our experience is that regular, interesting and relevant content is the best way to boost your website's rankings, and Google would say; a little Adwords advertising helps too :)

Wednesday, March 25, 2015

The Internet of Things - you are such a thing

You may have heard a little about The Internet of Things, or not. You will however start to realise that you are one of those things. And those things are many...
The Internet may have been around in it's most basic form since 1969 though it was not until the launch of the World Wide Web and the wide spread use of email that use of the internet became common place. Since then a bewildering set of useful applications and systems have been built on the top of the Internet Protocol or IP for short; mobile apps, interactive maps, smart phones and video streaming to name but a few. IP has been incredibly useful, so useful that we constantly need to revise the expansion of the network and allocate new capacity across the system. It's constantly tempting to think that the growth of the internet is at least slowing down. Social media growth appears to have slowed itself down now.
Wiki Commons licence 
Though each time we assume things will settle down off pops a new popular usage. The latest massive expansion is the internet's takeover of television etc. Services such as NetFlix and YouTube are simply big pointers in a video streaming revolution that is changing entertainment, education and communication industries. TVs are in other words now part of the internet in just same way as phones, computers and gaming consoles.
Though if you stop and observe the Internet landscape you'll see that books (eBook readers), cars (onboard navigation), tickets (electronic transport and entry tickets), toys (networked action figures), credit cards (PayWave systems) are increasingly part of the Internet. All of this on top of an array of identification systems like passports, drivers licences, toll roads and access passes etc. Though too we may realise that our news, sport and entertainment are already deeply part of the internet. Every article you read or view or listen to are on the net and when you consume them your profile is attached to the internet in much the same way as you are tagged in a photo on social media.
Many people are tracking their health and activity using fitness loggers and smart watches, these too connect to the internet.
You may now begin to feel that you are indeed a central part of the internet, though of course all these things that you are connected to don't really need you to work. They talk to each other without you! Your viewing statistics of a particular genre of YouTube cat videos does not need you to inform advertisers to suggest cute products that you are likely to purchase next time you are in the supermarket. This is metadata and it's potential of being used is quiet extraordinary.
In the deep end of The Internet of Things there are particularly more sophisticated things happening than I've mentioned here. Specialised sensors, devices of all sorts and databases are all being connected to each other over the Internet. Indeed if you can imagine a use, it's probably been or being done. Imagine too how you can be part of this evolution.
The Internet of Things has included you some time ago, it maybe time to start wising up to how you may want to include it :)

Tuesday, January 6, 2015

Why search engines are still better than social media

We're all familiar with search engines like Google, Bing, Yahoo or Baidu if you read Chinese. Though Social Media seems to be so much more in vogue. Social interactions and chat are after-all naturally compelling.

Though searching for things is increasingly important in the ever expanding web. Indeed the idea of searching or looking for something has become a necessary part of most modern activities.
Teachers and students 'search' when researching subjects, Journalists 'search' when drafting an article, police search when looking for criminals.  Shoppers 'search' when checking out prices and products. Everyone who's ever been on the internet searches for things, ideas, locations or histories.  Looking around is a natural extension of curious nature.
I like to think of social media as a top level activity, it's wonderful for brand building, customer feedback and research into what competitors are saying. Indeed Social Media is great once you've acquired a customer to keep them engaged with your brand. Though you'll also notice that Social Media platforms are pretty poor at search specific items or companies. Instead it's our collective habit to follow the opinions of friends and some of their associated friends.
Search on the other hand is a validating process for most people. Whether it be a new pair of shoes or and industrial item we are increasingly being active in our research. Geographical searching via Google maps is indeed one of the most popular of Google's search platforms when buying food and larger or more expensive household goods.
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