Google comes to Gosford

We're very pleased to announce that we're bringing Google Australia to Gosford on June 22, in what we think will be a wonderful eye opener for all people involved in business on the Central Coast.

Gosford, Monday, June 22, 9am – 12pm, Central Coast Leagues Club

Topics covered: Adwords, YouTube, MyBusiness, Maps, Mobile, Analytics, Google Trusted Store & future developments.

Expert focus: How to brand, profile, sell, profit and grow via search, mobile, desk top, third party assets. SEOvSEM. 

Assisted account setup: Bring your laptop, tablet and enact registrations, advertising credits and business validations on the day.

Businesses on the Central Coast.  Secure your place. Unique event with guest speakers from Google Australia.

Hosted by: OI Organise Internet a certified Google Partner. Guest speakers are from Google Australia. Event partners; Central Coast Business Review, Central Coast Leagues Club.

Event information and registrations here:

What's Google My Business ?

Google has launched a bold strategy to get more businesses listed online. This has got to be a good thing, right. There are many out there that really need help. Apparently more the 50% of Australian businesses don't have a website. This is a problem, a problem for everyone really, not least of all the search giant and your business. If Google listings are a problem for your business now's the time to think about this over a nice cuppa tea.

Though at first sip by golly Google is burning the lips of many existing clients. A new interface, automatic upgrades and mixed messaging methods don't help. Highlighting again, how the young recruits at Google lack a little real world experience, particularly of the small business sector.

Of course who could complain, these tools are 'free' after all? Free as in 'free to use', not as in "free beer". Sure it may take you a week to work out and you run the risk of really messing up your listings but stick with it and you'll succeed. (Google recruits take note: Time is the most precious resource for a small business owner - even before an important upgrade).

Google asks "Playing hard to get?" - Many businesses are.

Yet we think it's all worth the effort. The system amalgamation is a natural development in the constantly evolving space of cloud based tools that the big G offer. So what do you get for your effort?

What you get is a simplified and streamlined dashboard for all vital business info; map location, phone numbers, domains, contact hours, services, product categories and the like. The sort of thing that should be available on your website, right? We understand that you may be too busy with clients to make this information handy online. Google have done a lot of the work for you. They've even created  Android and iPhone apps to help you keep everything at your finger tips. Go check it out, you be the judge, grab a cup of tea and contemplate Google My Business, we think you'll be glad you did.

As always if you need a little help, contact a certified Google partner agency. They're trained and motivated to help you get ahead, our listing's below :

A certified Google Partner Agency

Google Ranking Algorithm - A Sneak Peek into their Change Process

Online marketers, primarily those that breathe and live Google woke up to a small surprise in the form of a video released by the search engine giant. The video did not reveal how Google actually ranks websites as many news publications out there might be eluding to. It does however confirm how frequently Google updates it's search algorithm and the procedures they take before releasing these updates to the public.

Amit Singhal confirmed that "just last year, we launched over 500 changes to our algorithm. So by some count we change our algorithm almost every day, almost twice over". Scott Huffman, Google Engineering Director, continues by stating that they "analyse each potential change very deeply to try to make sure that it's the right thing for users". He adds, "In 2010, we ran over 20,000 different experiments. All the data from the human evaluation and the live experiment are then rolled out by a search analyst".

This video discusses how Google identifies, tests, and implements tweaks to their algorithm in their quest to server it's users with the best content that they are searching for. As an example, the video then looks at the reasoning and test procedures that affected the "did you mean" and "showing results for" change earlier this year.

Watch the entire video below.

Mature Approach to Getting Found on Google

The world of being found is changing quickly. For years now the phone books were a 'must' for businesses of all types, now we're all moving online at an astonishing rate. According to Nielsen, 80.1% of Australia’s population were online in 2010 (= 17.03 million people). A recent Sensis report claimed that 90% of Australian internet users used the internet to look for information on products or services.


Taking into consideration Google’s 94% market share in Australia, we can deduce that 14.41 million Australians have used Google in 2010. That’s almost 68% of the entire Australian population. No other site has this kind of penetration! This represents a rapid growth over the last three years. In fact the latest trend points to a huge increase in using mobile phones for searching for businesses and services, an area Google very keen to expand quickly, and for good reason. A recently published statistics indicate that 41% of all mobile phone users in Australia access the web, with searching for products and services listed as the 4th most popular activity at 56% which represents a 15% increase over the previous year.
Organise Internet has been in THE SEARCH BUSINESS for many years and our accumulated experience is reflected in our mature and practical approach to online developments. Our deep knowledge of other Google products and services really helps navigate this relatively new area of business marketing. So if you're looking at getting found by the people who want to find you, talk to us. We're not script kiddies or back room operators, we know a lot about search and we're happy to help you get the results you're looking for.

Email David or Danis or call us on (02) 4340 5706 and book a low cost briefing session. We're bound to surprise you about the possibilities for those that adopt a flexible mature approach.