Wednesday, September 14, 2016

VR and Drones : New Business Photography

Of the digital mega-trends one is the internet is becoming increasingly visual.  Whether it's through the media of Instagram, Snapchat or emojis, all appeal to our seemingly endless fascination with pictures.

It should then be no surprise that there is a constant arms race to visualise the business that you do. We've covered previously Infographics if you're in the business of sales or statistics. Though many businesses are what I would call location based businesses; restaurants, cafes, car dealerships, hotels, galleries, markets, music venues, gyms and sporting venues etc. All of these rely, at least in part on their location to function.

We held a business seminar that demonstrates the benefits of these new opportunities.

I know though experience that creating great visual assets is a challenging task for most businesses. Everything from logos to videos are a major undertaking, as they require a good deal of thinking and a good producer to make them look professional enough to pass muster in today's visual landscape.

This is where new Business Photography comes in!

The use of internal 360 Virtual Reality and Drone Photography offer fresh, interesting and above all useful images for most location based businesses.

Below is an example of an indoor climbing venue. You'll agree this really works in showing off their business. Click and drag the image around to take a VR tour. Amazing really.

From the outside you can also capture fantastic drone footage and create a series of stunning visuals that illustrate your location in relation to the landscape. This example is also very powerful.

I really love this - click through for an even more amazing example of this image.

Click to access the 360 animation - image thanks to Bravo Drones 

Tuesday, April 26, 2016

Quality not Quantity the key to Social Media success

As of today I have exactly 17,309 subscribers/followers/friends/colleagues over my various social media networks. These are personal, business, and organisational accounts. Many more if we count account pages and organisations I share administration rights.

So what? So what indeed!

Of course this is nothing compared to a particular young person I know. He has 10s of thousands of connections, so many I gave up years ago even talking social network numbers. One video post alone spurred nearly a million views and 1000s of comments that lead to equal amount of subscribes/likes/follows over the various networks. Of course this young person doesn't sell anything, it's a profiling game that strokes the ego very nicely.

If on the other hand your job is selling products/services/ideas the question of raw numbers is much less important. Numbers should be just the start of your strategy. It is in fact the type/sort of people you should be most concerned about. In other words the 'quality' of your connections.

As the image below illustrates certain people are much more influential in connecting with other people than others. Imagine if the central message here was a recommendation to subscribe to a particular news service. Imagine now that you have received a message from a trusted associate recommending the news service. Emotionally and statistically you are approximately 10 times more likely to take up that same recommendation than a cold recommendation from a random/unknown source. Let that sink in for a while.

Quality networks are more important than the raw numbers
One of the best tactics I use is to conduct an audit of your social media networks. Rank people and organisations into relevance for categories. Divide these into logical communications groups and start becoming more relevant to more people over night. Your contacts will reward you with a smile because "Quality Rocks!" .

Tuesday, December 8, 2015

Make 2016 the year The Cloud works for you

We've heard so much about Cloud Computing over the last 4 years that this weird term has quickly become a part of our vernacular. Everything digital is increasingly "in the cloud".  How can we make it work for us?

Your photos are likely on Apple's photo storage site, your address book is up there too, via your phone. Gee even your relationships and private opinions are most likely archived in FaceBook's cloud for you.

If you think about it all of this has kind of happened without us making much of a decision about it.

Perhaps it's now time to do a little thinking about "The Cloud" and what you want in it, what you don't want in it and how it could work for you.

The most obvious advantages of the cloud are the ability to access your work from anywhere with an internet connection. The other being your ability to be able to share your work with others.
Both these features of cloud computing open up a world of flexibility in how a business works.

You can easily have people work from home or outsource a task to someone by giving them access to your cloud systems for the period of their engagement. This alone can vastly reduce costs.

Cloud systems are however very reliant on reliable broadband connections that are fast and inexpensive. While this is available to many people, it is still an issue for many locations. Fortunately most cloud systems now have phone apps that allow you to do your business on your phone.

One of the most robust and useful of cloud systems is now called Google Apps for Work - This is very similar to Google's free versions delivered through gmail. The difference is you can operate all through your own domain name instead of Google's. You also get a higher storage capacity for documents in this paid version.

The pricing is reasonable at between $10-15 per month per email account. Which is very similar to Microsoft's own cloud app offering.

Wednesday, October 28, 2015

Build a Local broadcast TV station via YouTube & WireCast

Live local broadcast IP TV channel.

Thirty years ago I was part of trying to start a local TV station. The idea was sound, the business plan was tight and we had local advertisers ready to go. Though one thing got in the way, the licencing fee from the government was so high it locked us out of the market.

In those days Australia had essentially 4 TV channels and few more regional and experimental channels. The commercial channels were so profitable and so popular there was a buzz about even being invited into their offices. It was in effect a protected industry with legislation and procedures to keep competition out. It was in other words not going to happen.

Fast forward 25 years and the world has changed in on major way, the Internet is now everywhere and bandwidth is increasing with every year that goes. All of which makes the streaming of video a viable and realistic option for most people.

We've been Researching and Developing a new business model for 16 months. We've trialled a series of production tools and broadcast options. More importantly we've worked with existing high quality content producers to fully aggregate and re-broadcast quality content in a format available to 85% of the population. We've called the project We think you'll agree, a new era of local, high quality content production and broadcast is now within reach.

Here is the result: A fully aggregated news and information service with the ability to schedule pre recorded content and stream live news, weather and other shows as it is deemed appropriate.

Broadcast can be accessed via mobile phones, PCs, tablets and TVs. Public screens in libraries, in shop windows or shopping centres are also possible.

Advertising revenue is catered for through multiple parts of screen realestate. Additional revenue can be generated by design and production of advertisements and specialist programs for public or private viewing.

If you're interested in creating a local of subject specific live broadcast IP TV channel contact us today and we'll walk you through the opportunities.

If you wish to promote of sell the amazing new opportunity for local communities, just pick up the phone and call +61 2 4325862 or email 
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