Search Gravity rules revealed

Search Gravity™

When Isaac Newton founded his ideas about gravity under the apple tree little did he know that in the new cyber world the same rules would apply.

While 'gravity' may seem a strange way of approaching the impact of your online assets. It's one of those concepts that makes more sense the more you work with it.

OI Organise Internet's successful search methodology is focussed around the realities and rules of online gravity. "We've been developing this methodology for 10 years now and it works. The methodology helps us keep ahead in the often shady world of SEO" Says Dave Abrahams, Principal Consultant of OI Organise Internet an specialist Australian search innovation firm.
Clearly the firm isn't going to reveal it's latest innovations it is keen to spread the word about their  research & development.

The first rule of Search Gravity™ is about QUALITY. 

We make clear to all our clients that when they are building assets in cyber space they need to be quality assets, everything from websites, Social media, videos, blogs needs to be good quality. Using dodgy tricks to attract hits, likes etc simply ruins your online reputation and effectively acts like anti-matter. Likewise poor marketing efforts degrade your organisation, poor grammar and oversized images have negative effects too. Quality is the magic formula of the building gravity in cyber space. Quality differentiates you from the space junk and white noise out there online.

The second rule of Search Gravity™ is about creating MASS.

To use an obvious pun "It's not rocket science" to create online or cyber mass. It is however difficult to achieve in any organisation. Competing agendas and diverse responsibility chains make the task a challenge. You really need to establish common links and reference rules .This will sew together an organisation's assets and not tear them apart. For example when the Marketing department launch a new Social Media campaign they may be inadvertently diluting your online mass by creating parallel offerings. "We see this a lot in our business" says Abrahams "Many campaigns have different names and syntax to the original product or service. The names may seem cool but they play into the hands of competitors who can take over a top search ranking".

Rule three of Search Gravity™ is about Attraction & Acquisition

Just like any aspiring planet you need to attract mass to get bigger. In the cyber world this can be facilitated by partnering with organisations that not only link to your offerings; blogs, product specials or campaigns but also apply the quality and mass rules that you've created previously.
"We often negotiate on behalf of clients with third parties for positive cyber partnerships. Naturally it's up to the clients to sign off on the partnerships but more often than not this works out to be mutually beneficial" says Dave "In some cases we've even started partnerships that lead to mergers or buy outs"

These are OI's three rules of creating Search Gravity™. Sure they are not the sort of thing that NASA will be adopting anytime soon but gee they are an easy way to conceptualise, organise and report to clients. We're developing new tools and techniques all the time that use these metrics and methodologies. Feel free to talk to us about advanced ideas or campaigns.

Stop Complex - Simple Cloud productivity

Administration and compliance getting you tied up? Most modern people would answer yes to this and if they were involved in doing business they would most likely scream YES YES!

Recording what you do and why you're doing it has become an unfortunate default model for a modern world. Just noting down your car trips can become a major drag on your energy and potentially on your productivity. And to what end does all this recording and data collection do? A good question indeed, something we won't go into here, but to say that it can be good to have if and when things get sticky.
Most of us could indeed do a lot more with less reporting though the reality is we're going to have to change that over time.

One classic and true formula is to take a hit stick to your administration with the use of some high tech. Map out your necessary compliance and admin tasks and get creative about collecting the data, archiving it and creating reports. Once you've done this you'll feel a little more comfortable about organising the data into flows.

Now's the time to visit a complex solutions expert like Organise Internet . We'll use your map to suggest brave new ways to collect your data, archive it, process it and report on it. Typically we can halve administration time and therefore deliver significant productivity dividends. 

Apprenticeships at school

One major client in the training and education field has drastically reduced the amount of time used to organise and report on apprenticeships and traineeships in the state of NSW in Australia. The sbatjobs.info system has also improved the quality of reporting and compliance for this important sector of the state's skilled education training system helping increase the retention of young people in trade training contracts.

Solutions cloud

"The job of organising an apprenticeship for a young person while still at school is difficult, it involves parents, employers, schools and trade training institutions not to forget the apprentice themselves. The legalities and duty of care is significant and the 'paperwork' is a small nightmare. The sbatjobs system has vastly streamlined the process and improved the reporting. In fact most of the paperwork is done by the system" says Danis senior web engineers  at Organise Internet.

The processing system behind the scene has made the once complex task of organising and reporting on the progress of a apprentice or trainee a straight forward and well reported task.

This example is a classic solution of Complex to Simple , something that classic well designed and managed cloud solutions can help solve.

Make contact with us to steer you in the right direction...

Follow the Money: making money online is more than being 'liked'

"Follow the money"! Have you heard the catchphrase?
It was popularised in the film All the Presidents Men back in the 70's as commentary to the Watergate corruption scandal of the same decade.
We can use the same method to easily assess the success or otherwise of any online investment. It's a little brutal, however ultimately, any website, social media presence or app development will be measured by this blunt yardstick. "Money talks BS walks" to coin another catchphrase. Having a profile online and being 'liked' is only a start.

Though we understand that most businesses get online just to profile themselves, perhaps to list a few products and services and have their address and phone number published... just 'to be there' as it were. Yet in a maturing online space this is really not enough.  In other words your investment needs to yield some return. 

We read of super geeks making millions and home bound parents managing huge online stores turning over millions. We read too of bloggers replacing newspapers and teenagers selling their gaming accounts for more than their parents earn all year. A grain of salt should be applied to the most extreme stories. People do however make good money online. We have clients that have gone from zero to hero in 6 -12 months.

How? Connect your bank account!

So how on earth can "I" make money online, I hear you cry.  The short answer is that you need to connect your website, social media presence, app, video etc. to your bank account. It really is as straight forward as that. Not simple, but straight forward.
In our experience you need to make a plan and then work it.
It's worth talking to people that can help you professionally in this space, people that have done it before and know the not inconsiderable trapdoors. Find someone that you can trust to work up a plan and then give them the job of assembling the team and services that are required, in other words appoint a team leader. Don't fall into the trap of having different people do bits of the job for you and expecting them to work together seamlessly. They rarely will.


Most importantly you'll need to give yourself a budget for the project and empower your team leader to deliver on time and within budget for the investment. With the right team and approach you'll be able to follow the money into your business bank account without the fuss of a WaterGate :).

Is your CMS a hand brake?

Using a content management system of CMS to manage you organisation's web information is a no brainer, yet are yesterday's CMS really keeping up with your demands?
Content management is such an amorphous term these days, as is the case with so many tech terms CMS has become an anagram with it's own life. The CMS has joined such capitalised giants like OS , SMS, FTP & PC. The CMS used to do what it stood for, 'managing content', simple, easy to understand and a great step forward from direct coding of html. The CMS used to be a small miracle too, in that it opened up the editing of online content to an army of new players to use and publish. Content expanded massively as a result, as witnessed by blogs and wikis. Content production exploded! Indeed it could be argued that today's social media systems are simply great big CMS with some pepper and spice thrown in. Revealing the publisher's long held secret that people love news and  people love an audience, even if it's their own 'virtual' audience.
These days you can sign up and grab a free CMS from a myriad of open source or commercial sources. Weird and wonderful names such as Drupal, Joomla, DotNetNuke, Liferay and Moodle have established footholds in their geography of the internet. WikiPedia, itself a BIG CMS lists dozens of CMSs. WordPress indeed has become de rigour on the web as a open source industry in it's own right. With the ever promising 'template' producers selling a million look and feels (strangely never quiet what we're looking for).

Though as we've discovered over the years a CMS is only a starting point to an online strategy it's not an end point!

From humble CMS to Super CMS

A CMS can be also be a full business process re-engineering tool. It can be the basis for everything from customer feedback and reporting to an intranet style form replacement for tablet of mobile computing. More advanced functions that allow complex data flow or financial calculations can harness the use of cloud computing. Then a CMS can be used to closely integrate with your existing internal or external data systems.

Fast, Flexible Alternative to off the shelf

OI has been researching and developing it's CMS Syntara for 6 years as a alternative to off the shelf CMS packages. It's been built for extreme flexibility of use, enabling it to effectively become an innovation platform without the full expense of a pure coded application.


A team of developers and business analysts are constantly improving and developing Syntara through the latest technology research and feedback from the pool of trusted clients. What other system is improved on a weekly basis with upgrades and updates happening automatically? Features of Syntara include:
• control: full add/ edit/ view/ delete control over all data records
• usability: search, quick-find, backup and restore
• integration: full import/ export capabilities, links into your existing website, can integrate into your current PC-based systems
• website: full WYSIWYG editors, email, website and performance statistics, file upload and an image library
• communications: integral email and SMS communications, post, scheduled communications, and complete transaction logs
• administrative: reporting, concurrent users, multiple user permissions levels
• calendar: with weekly and month activity views, transaction and activity logs, task and project scheduling
• secure: firewall and IP restrictions, user passwords and definable access levels
• invoicing: sending via email or post, scheduled and automated invoicing and payment reminders, recurring billing, and MYOB / Xero integration
• Streaming video or video on demand integration
• Full cross device interoperability - tablet, phone of specialist device.
• Plus more… with much more to come.

If your CMS is not keeping up with your demands, it may be worth considering a transition to a secure, fast and flexible system such as Syntara.