Tuesday, October 1, 2013

Search Gravity rules revealed

Search Gravity


When Isaac Newton founded his ideas about gravity under the apple tree little did he know that in the new cyber world the same rules would apply.

While 'gravity' may seem a strange way of approaching the impact of your online assets. It's one of those concepts that makes more sense the more you work with it.

OI Organise Internet's successful search methodology is focussed around the realities and rules of online gravity. "We've been developing this methodology for 10 years now and it works. The methodology helps us keep ahead in the often shady world of SEO" Says Dave Abrahams, Principal Consultant of OI Organise Internet an specialist Australian search innovation firm.
Clearly the firm isn't going to reveal it's latest innovations it is keen to spread the word about their  research & development.

The first rule of Search Gravity is about QUALITY. 

We make clear to all our clients that when they are building assets in cyber space they need to be quality assets, everything from websites, Social media, videos, blogs needs to be good quality. Using dodgy tricks to attract hits, likes etc simply ruins your online reputation and effectively acts like anti-matter. Likewise poor marketing efforts degrade your organisation, poor grammar and oversized images have negative effects too. Quality is the magic formula of the building gravity in cyber space. Quality differentiates you from the space junk and white noise out there online.

The second rule of Search Gravity is about creating MASS.

To use an obvious pun "It's not rocket science" to create online or cyber mass. It is however difficult to achieve in any organisation. Competing agendas and diverse responsibility chains make the task a challenge. You really need to establish common links and reference rules .This will sew together an organisation's assets and not tear them apart. For example when the Marketing department launch a new Social Media campaign they may be inadvertently diluting your online mass by creating parallel offerings. "We see this a lot in our business" says Abrahams "Many campaigns have different names and syntax to the original product or service. The names may seem cool but they play into the hands of competitors who can take over a top search ranking".

Rule three of Search Gravity™ is about Attraction & Acquisition

Just like any aspiring planet you need to attract mass to get bigger. In the cyber world this can be facilitated by partnering with organisations that not only link to your offerings; blogs, product specials or campaigns but also apply the quality and mass rules that you've created previously.
"We often negotiate on behalf of clients with third parties for positive cyber partnerships. Naturally it's up to the clients to sign off on the partnerships but more often than not this works out to be mutually beneficial" says Dave "In some cases we've even started partnerships that lead to mergers or buy outs"

These are OI's three rules of creating Search Gravity™. Sure they are not the sort of thing that NASA will be adopting anytime soon but gee they are an easy way to conceptualise, organise and report to clients. We're developing new tools and techniques all the time that use these metrics and methodologies. Feel free to talk to us about advanced ideas or campaigns.
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