You'd think that we'd had enough of downloading data, it seems that we've just started...Freshly analysed data by OI from the Australian Bureau Of Statistics has found that in the 6 months from December 2012 to June 2013 Australia's data consumption rose 18%, making the annual data download growth rate over 30%.
"This is a staggering rate of growth that everyone in business should take note of" says Dave Abrahams, Principal Consultant at Organise Internet. "To put this in perspective if you had 30% more people walking through your business premises in the last 12 months you'd probably start rejoicing and investing in ways to meet the demand" .
With the debate still raging about broadband infrastructure investments this incredible dataset may help guide the background assumptions.It seems growth in this sector of the economy has only just started to be realised.
Media commentary can be organised by contacting via twitter @OrganiseInt or by contacting Organise.net.au directly via their website.