Waves of digital innovations

Just recently I was called into an unusual meeting with a large client. I'd known this particular manager for some time and we've talked loosely about the opportunities that digital media present to get both engage with people and drive productivity gains. Though as we talked I become aware that he had managed to convince his ageing bosses that this digital evolution thing was worth focusing on. Though who can blame the older generation of senior managers. Innovation in the online world has been exhausting over the last two decades,

An incredible set of innovations have washed over us in the last 20 years; Email, The Web, Mobile Phones, eCommerce, Social Media all have spawned industries, companies and opportunities that were not even conceptualised in the world we occupied previously.

Take a quick look at the current waves hitting the beach; YouTube, FaceBook, Twitter & Mobile Apps. All have some surprising similar traits. They offer innovative groups of people a platform for real and lasting change if they can adopt them for their own purposes.


This post was originally modified from the Regional National Broadband blog with thanks.

Mature Approach to Getting Found on Google

The world of being found is changing quickly. For years now the phone books were a 'must' for businesses of all types, now we're all moving online at an astonishing rate. According to Nielsen, 80.1% of Australia’s population were online in 2010 (= 17.03 million people). A recent Sensis report claimed that 90% of Australian internet users used the internet to look for information on products or services.


Taking into consideration Google’s 94% market share in Australia, we can deduce that 14.41 million Australians have used Google in 2010. That’s almost 68% of the entire Australian population. No other site has this kind of penetration! This represents a rapid growth over the last three years. In fact the latest trend points to a huge increase in using mobile phones for searching for businesses and services, an area Google very keen to expand quickly, and for good reason. A recently published statistics indicate that 41% of all mobile phone users in Australia access the web, with searching for products and services listed as the 4th most popular activity at 56% which represents a 15% increase over the previous year.
Organise Internet has been in THE SEARCH BUSINESS for many years and our accumulated experience is reflected in our mature and practical approach to online developments. Our deep knowledge of other Google products and services really helps navigate this relatively new area of business marketing. So if you're looking at getting found by the people who want to find you, talk to us. We're not script kiddies or back room operators, we know a lot about search and we're happy to help you get the results you're looking for.

Email David or Danis or call us on (02) 4340 5706 and book a low cost briefing session. We're bound to surprise you about the possibilities for those that adopt a flexible mature approach.

Improving Your Facebook Page's Engagement Rate

It has been estimated that 30 billion pieces of content i.e. links, stories, blogs, pictures, etc. are shared on Facebook each and every month. Getting noticed is becoming ever more difficult as more marketers converge on this platform.
If you are involved with managing a Facebook page/presence, you will undoubtedly have asked yourself questions such as:

• When’s the best time to post?
• How often should I post?
• When are people engaging with our content?

A recent study conducted by Buddy Media (a Facebook marketing software company) has answered many of these questions by analysing a sample size of 200 clients for a two week period earlier this year. Below is a summary of their findings that we thought many of you might be interested in.

Post Length

Keep your message short and sweet! Posts shorter than 80 characters have a 27% higher engagement rate.

URL Shorteners

Asking your followers to click a shortened link (tinyURL, etc.) is a question of trust. By using a full-length URL, you are essentially tripling your engagement rate. If you must use URL shorteners, utilise brand-specific shorteners, e.g. http://org.int/234c.

Best Time to Post

It’s estimated that 60% of posts are published during office hours. Brands that post outside of these times usually enjoy a 20% higher engagement rate. This emphasises the idea that most people check their feeds outside of office hours, hence it represents the best time of engagement (early morning or late at night).

Best Day to Post

Buddy Media’s research indicates that engagement rates on Thursday and Friday are 18% higher than on other days of the week.

Fans Follow Instructions Well

The fundamental rule is to keep requests simple. Outright requests to “like”, “post”, “comment”, or “tell” you something will typically generate a response.

“Softer Sell” Keywords Work Best

If running a contest, sweepstakes, or promotion, the use of “softer sell” keywords such as “winner”, “win”, “event”, and “offer” will resonate better with your fans. Generating excitement rather than selling directly is more effective and increases your engagement rate.

Ask Questions at the End of Posts

The aim of a question is to invoke a response. Placing your question at the end of a post yields a 15% higher engagement rate than posts where question placement is near the beginning or middle of the post.

Final Thoughts

Many companies and businesses are now looking to Facebook to engage with their customers/clients. With the amount of posts generated each day, it’s very easy to be overlooked by your target audience. A well thought out marketing plan is only as good as its execution. We hope the above summary was helpful in maximising the returns of your efforts.

Our New Year’s Strategy : Partnerships

Our New Year’s Strategy : Partnerships

As part of a strategic move, OI has now cemented two vital partnerships.

Consider us a one-stop-shop for all your online needs.

Organise Internet has always acknowledged that it cannot be great at everything, hence we have engaged and worked with several design and technology partners to provide our clients access to the best in the business without the need to engage multiple providers. Our core business has been and will continue to be online development and search and business processes.

As part of a strategic move, OI has now cemented two vital partnerships with Treehouse Creative and vTeam Social Media. This move brings web development, design, SEO, social media, e-marketing, and print marketing all under one roof... literally, at West Gosford! After a short period of time, this partnership has proved itself fruitful.

 

Partner Profile

Creative, mature, talented, passionate, and professional are just some of the words that have been used to describe our partners.

Treehouse Creative - More than just a design studio, the team at Treehouse has proven time and time again why they’re industry leaders. They are very creative, talented and passionate professionals with a wealth of industry background who are renowned for their left-of-field solutions. If you’re looking for great designs, marketing ideas, and novel approaches to stand out from the crowd, chances are you’ll be blown away by their work.

vTeam Social Media - vTeam has developed a solution for people to collaborate online without the risks usually associated with traditional social networks; imagine a managed private version of Facebook! Organisations that have benefited from this solution include the sporting icons, like the Sydney Kings, Central Coast Mariners, as well as schools, community services, travel groups and emergency services. It is a very secure system that creates online communities which foster communication and collaborative teams, delivered in “the cloud”...

So what’s the big deal?

Fewer overheads, less communication, less stress, less management, and improved ROI.

OI is now in a much better position to offer our clients a wider range of quality products and services which typically could not be found under the same roof. Imagine the added value you can achieve by dealing with a single company to get multiple jobs done. Fewer overheads, less communication, less stress, less management, and improved ROI are just some of the potential benefits of engaging us, apart from quality service. Consider us a one-stop-shop for all your online needs.
We think the combined wealth of knowledge and experience will differentiate us from other organisations and will allow us to provide solutions that are second to none. Speak to us today about anything related to the online space, social media, search and marketing. That’s all the buzz words in one space. So if you’ve got a project idea buzzing around in your head, come and talk to us.