Sunday, March 24, 2013

Telework in small business - our experience

How can telework or flexible work practices work for small workplaces. Our business Oi: Organise Internet has now been trialling telework for a year. Gosh, we even stuck our necks out and became the subject of a national Telework promotion campaign. (have a look here at our overdone makeup if you're interested: Telework.gov.au)

Three screens may help organise your home office
Multi Screen Telework

Yahoo and Google are great big employers, which ever way you look at it. They reportedly are not fans of staff teleworking any more, at least if recent media reports are to be believed. Apparently some of their managers want people back in the office. The reports cited a need to bump into each other and 'innovate' around the water coolers (does anyone actually have those any more?).
The reaction to those reports as met with amazement in that such a stand seemed counter to the 'work anywhere' discussions that are quite the rage in many workplace HR discussions.

So what was our reality?
Firstly, Google and Yahoo do have a point. Bumping into each other is important, innovating is important and casual encounters are important.
However we've discovered that these important encounters are not going to disappear anytime soon as we only allow telework one day a week. Plenty of time to innovate in the office. One thing I do know is that it does make us a more family friendly employer. For myself and the staff that is important.

Distractions
There are upsides of being away from the office distractions too. Our Technical Manager, a disciplined mature family man is definitely a fan. He reports that he can focus on specific tasks without the "innovating interruptions " of the office of the daily distractions of driving in traffic.
It's worth noting that he has organised a quiet study at home and no one else is at home when he's working from there.

Lampooned
What we didn't see coming was the fun a games of being discussed even lampooned in the national media. We've attracted attention on ABC National Radio & TV and more interestingly on Channel 10's The Project last week.

Not so sexy - good for other reasons
Our small business telework experience is characterised as being all very organised and disciplined, not sexy and cool, as a Google office. There is real value all the same, particularly for families and I would think for reducing traffic jams.

In the work place it's added a new element in more flexible work practices. Work practices that can benefit both employer and employees in small business if structured correctly.



Saturday, January 26, 2013

The year of online sales 2013

Make 2013 the year of online sales


Many people in the industry are calling this coming year the year of the mobile platform.  We tend to agree. Though we're looking to what that may mean for our business clients and potential partners.


It is our educated conviction that 2013 will be a year of opportunity for selling online.
Of course these trends are in fact opposite sides of the same coin; as the mobile platform grows we find people are browsing online stores more often than before.

Contact us at Organise.net.au or  for information about moving your sales online. It can be a lot of fun!
Dave Abrahams, Principal Consultant
Organise Internet
Phone: 02 4325 1298
sales @ organise.net.au

This video blog is just 1 minute 23 seconds long.

Friday, December 21, 2012

Mobile Growth Trends Up Up Up


Mobile growth
Global mobile traffic has continued to grow rapidly in 2012, as expected. As of last month, it is estimated that internet traffic from mobile devices grew to 13%. This represents a growth of 200% in the last year alone! Based on the combined web statistics of our clients, mobile devices account for nearly 20% of web traffic in Australia.
Mobile device users often express their frustration about websites that seem to load slowly on mobile devices, the difficulty in navigating the site, and hard to read information. Many websites simply won’t render correctly on mobile devices, leading to lost opportunities. Browsing and purchasing online on-the-go is an ever increasing trend, one that we think many Australian businesses aren’t taking seriously enough.
We're here to help. We have created several painless ways to make your mobile presence eye raising and effective. Send a meeting request to us to lock in your new year mobile success to sales@organise.net.au

Friday, November 16, 2012

Community IP TV - Coffs Harbour, Australia

Being part of a community gives life a rich dimension. Yet organisers have always struggled getting their message to their own communities of interest and recruiting from the broader public.

One innovative city Coffs Harbour, on the beautiful Australian east coast is surfing the wave, literally.

There are of course many ways of getting community messages out there, some more effective than others.
We've all seen the creative hand drawn poster at our local super market announcing a school performance or church fund raiser, sometimes they just hit the mark, other times they become covered in other pin-up sheets for window washing or amazing get rich quick schemes.
Others turn to community radio to get their message out to their public. It's a complex task to set up a radio station and expensive and time consuming to get it right.
Most popular these days is the email newsletter. OMG this is a headache, yet it has been one of the Internet's massive growth areas for 15 years... "Please stop" I hear you cry!
Now people are dabbling in video production, using YouTube etc. to distribute the good word and showing off some of their winning ways. Video is potentially very effective, as the growth in video views online has skyrocketed in line with faster networks and great archive services. Many internet users have YouTube accounts with some attempt at home video. So much so that YouTube is the world's second largest search engine, after Google itself.
Yet how to produce, find, organise and/or distribute your videos is a challenge. YouTube encourages browsing and you can find yourself totally lost, watching videos of obscure fishing lessons from Iceland or some such. Fun, yet not entirely community building.
One innovative local community took the challenge of building their community online with a good quality, well organised solution called PixelMache.tv .
The result is SwitchedonCoffs.tv an evolving community internet delivered TV station with six channels full of interesting content ready for their community to watch, produce and publish.


Check out the channels and some of the quality articles that have been produced by this innovative community. Contact them for more information or contact Organise.net.au to have them start your own IPTV channel. Training, equipment, support and system all inclusive.





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