Video and Mobile set for Centre Stage

Get ready for mobile broadcast...

Last week, OI (the region’s only Google Engage partner) attended the first official Google+ Hangout session hosted by Google Australia. The trends that we have have noticed, primarily the uptake of mobile content have been confirmed by data they have been collecting. Google’s data indicates close to 1 in 4 search queries are from mobile devices, almost double what it was last year.

For some time now, OI has recognised and anticipated that mobile internet usage would be the highest area of growth and have begun developing websites that automatically adjust their layout based on screen resolution, rather than device. This solution represents a more cost effective and future proof option compared to designing versions of an existing website to cater for specific products. Here is a selection of our recent work: Invest Central Coast (an initiative of the Regional Development Australia),Search 4 Hurt, and Bounce Performing Arts. Try browsing these sites on your PC and your mobile.

This leads us to the next most important statistic Google has shared with us. Landing page usability on mobile devices correlates directly with AdWords campaign conversions rates. Figures suggest that a higher percentage of visitors on mobile phones are in “buying mode”, but a landing page that is not usable deters people from continuing. Is your website mobile-enabled?

Talk to us about attending a power briefing in 2012 starting from February, contact sales@organise.net.au to subscribe.

Deface your Facebook says East Gosford man - Local News - News - Express Advocate Gosford Edition

"De-Friend" : Join the devolution

If your social media relationships are overwhelming you perhaps it's time to seriously consider taking part in the "De-Friend" campaign. Join the movement that plans to establish a National Defriend Week. The first "De-Friend" week was November 2011, with a future view to establishing a more widespread campaign in 2012.


The average social media user has about 120 relationships, many "heavy users" have 400 or more and hard core addicts have THOUSANDS!!! A spring clean of our Facebook, Twitter, YouTube and LinkedIn relationships could just be just what the doctor ordered!


More information can be found on the fledgling website: Defriend.net.au

Article link:

Deface your Facebook says East Gosford man - Local News - News - Express Advocate Gosford Edition

MX Sydney Commuter Paper

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Teleworking - Are we ready?

Our principal consultant, David Abrahams (a.k.a. digitdave) was invited to attend the Telework Forum in Sydney recently. The discussions opened his eyes to how beneficial the high-speed broadband (NBN), could be to many Australians. "The technical and cultural shift in how we work is one of those classic examples of how thousands of businesses doing seemingly small things add up to a huge difference for the country".

Dave cites how a couple of his employees already telework and explains how why he thinks it is a way of keeping "valued staff even if their circumstances change". Unfortunately his staff members belong only to a small percentage (6%) of lucky Australians that actually telework. Research suggests that some people are commuting up to 6 hours daily and there will be a strong desire to reduce the amount of physical commuting. He suspects that research currently being run by the University of Newcastle will confirm his opinion.

The Minister for Broadband, Communications and Digital Economy Stephen Conroy was also present at the forum and said that Australia is quite down in the ranks of teleworking nations. About 10% of US employees telework at least once a month, and more in parts of Europe. In Norway, which in many ways is similar to Australia in economic and social terms, it is close to 20 per cent. They obviously realised years ago that small benefits for individuals can mean big benefits for the nation.

According to Access Economics, if just 10% of Australia's workforce teleworked 50% of the time, Australia would collectively save about 120 million litres of petrol, reduce traffic by 5%, delivering an overall saving of $470 million and 320,000 tonnes of carbon dioxide. Annual productivity gains of more than $1.4 billion could have been realised.

High speed broadband will change the way we work and here are some tips:

• Start small and grow your own teleworking initiatives.
• Trial low quality video conferencing in anticipation of a high quality NBN roll out.
• Start defining workers by outcomes, not time at a particular desk.

To him, all this means a more productive workforce and ultimately a more profitable local business... a good deal for all.