Improving Your Facebook Page's Engagement Rate

It has been estimated that 30 billion pieces of content i.e. links, stories, blogs, pictures, etc. are shared on Facebook each and every month. Getting noticed is becoming ever more difficult as more marketers converge on this platform.
If you are involved with managing a Facebook page/presence, you will undoubtedly have asked yourself questions such as:

• When’s the best time to post?
• How often should I post?
• When are people engaging with our content?

A recent study conducted by Buddy Media (a Facebook marketing software company) has answered many of these questions by analysing a sample size of 200 clients for a two week period earlier this year. Below is a summary of their findings that we thought many of you might be interested in.

Post Length

Keep your message short and sweet! Posts shorter than 80 characters have a 27% higher engagement rate.

URL Shorteners

Asking your followers to click a shortened link (tinyURL, etc.) is a question of trust. By using a full-length URL, you are essentially tripling your engagement rate. If you must use URL shorteners, utilise brand-specific shorteners, e.g. http://org.int/234c.

Best Time to Post

It’s estimated that 60% of posts are published during office hours. Brands that post outside of these times usually enjoy a 20% higher engagement rate. This emphasises the idea that most people check their feeds outside of office hours, hence it represents the best time of engagement (early morning or late at night).

Best Day to Post

Buddy Media’s research indicates that engagement rates on Thursday and Friday are 18% higher than on other days of the week.

Fans Follow Instructions Well

The fundamental rule is to keep requests simple. Outright requests to “like”, “post”, “comment”, or “tell” you something will typically generate a response.

“Softer Sell” Keywords Work Best

If running a contest, sweepstakes, or promotion, the use of “softer sell” keywords such as “winner”, “win”, “event”, and “offer” will resonate better with your fans. Generating excitement rather than selling directly is more effective and increases your engagement rate.

Ask Questions at the End of Posts

The aim of a question is to invoke a response. Placing your question at the end of a post yields a 15% higher engagement rate than posts where question placement is near the beginning or middle of the post.

Final Thoughts

Many companies and businesses are now looking to Facebook to engage with their customers/clients. With the amount of posts generated each day, it’s very easy to be overlooked by your target audience. A well thought out marketing plan is only as good as its execution. We hope the above summary was helpful in maximising the returns of your efforts.

Our New Year’s Strategy : Partnerships

Our New Year’s Strategy : Partnerships

As part of a strategic move, OI has now cemented two vital partnerships.

Consider us a one-stop-shop for all your online needs.

Organise Internet has always acknowledged that it cannot be great at everything, hence we have engaged and worked with several design and technology partners to provide our clients access to the best in the business without the need to engage multiple providers. Our core business has been and will continue to be online development and search and business processes.

As part of a strategic move, OI has now cemented two vital partnerships with Treehouse Creative and vTeam Social Media. This move brings web development, design, SEO, social media, e-marketing, and print marketing all under one roof... literally, at West Gosford! After a short period of time, this partnership has proved itself fruitful.

 

Partner Profile

Creative, mature, talented, passionate, and professional are just some of the words that have been used to describe our partners.

Treehouse Creative - More than just a design studio, the team at Treehouse has proven time and time again why they’re industry leaders. They are very creative, talented and passionate professionals with a wealth of industry background who are renowned for their left-of-field solutions. If you’re looking for great designs, marketing ideas, and novel approaches to stand out from the crowd, chances are you’ll be blown away by their work.

vTeam Social Media - vTeam has developed a solution for people to collaborate online without the risks usually associated with traditional social networks; imagine a managed private version of Facebook! Organisations that have benefited from this solution include the sporting icons, like the Sydney Kings, Central Coast Mariners, as well as schools, community services, travel groups and emergency services. It is a very secure system that creates online communities which foster communication and collaborative teams, delivered in “the cloud”...

So what’s the big deal?

Fewer overheads, less communication, less stress, less management, and improved ROI.

OI is now in a much better position to offer our clients a wider range of quality products and services which typically could not be found under the same roof. Imagine the added value you can achieve by dealing with a single company to get multiple jobs done. Fewer overheads, less communication, less stress, less management, and improved ROI are just some of the potential benefits of engaging us, apart from quality service. Consider us a one-stop-shop for all your online needs.
We think the combined wealth of knowledge and experience will differentiate us from other organisations and will allow us to provide solutions that are second to none. Speak to us today about anything related to the online space, social media, search and marketing. That’s all the buzz words in one space. So if you’ve got a project idea buzzing around in your head, come and talk to us.

New Business Year Resolution 2011

Organise Internet's Three Step Guide

1. Create good online content - generate interesting and engaging information!
2. Get found on search engines - get where we all search for products and services!
3. Create or improve your online sales channel - Make it easy and make it a habit.

Story of Disorganisation?

The big domestic retail companies are on the offensive and trying to lobby the government to effectively restrict offshore sourced online sales. While this appears logical, we think it’s like swimming against the tide.

Gerry Harvey is a great Australian businessman and philanthropist but sadly he typifies much of the national business attitude to doing business online: “It’s a fad that people will get over”. Well, hello guys the train has come and is leaving the platform. You need to jump on board.

Australian retailers still only sell about 2% of their goods online, this is surprisingly low when you consider that Australian consumers are some of the fastest adopters of technology in the world. Weird when you think most people still are forced to buy electronic equipment in a big retail store that are in turn paying dearly for floor space, their aisle walking staff and such abominations as letterbox advertising. A wonderful paradox don’t you think.

Banks as an Example?

There are of course exceptions to national online business successes. Take our banks for example. There’s no hiding the fact that ‘our’ banks deliver a huge amount of their service online, which is heavily used by most citizens. This is helping financial institutions deliver huge savings and dare I say much extra income to their share holders et.al.

So take a leaf out of our banking sector’s business manual, invest online. Now you may not have budgets like a bank, but you can do something progressive. Use our three point guide to help you. You may not have a budget for this or have other plans or providers, though you should know that we at Organise are here to help when you’re ready.

Get Organised

Organise Internet is one of those rare mid-tier online development companies that deliver high quality online products and services with a great success rate. Our staff are full-timers, they know their stuff, they work well as a team, they’re a mix of older hands and young guns.
We are NOT web designers, we leave that to our excellent graphic partners, we ARE however top notch advisers, programmers, constructors and testers of the online world.
So this year move ahead, work with us in making your online presence profitable, professional and visible. If you wish to make us part of your business progress this year please contact us. You can send us an email, or call us on 1300 30 17 18.

Here again is the Organise Internet three step new year’s resolution guide.

1. Create good online content - interesting and engaging information!
2. Get found in search engines - go to where we all search for products and services!
3. Create or improve your online sales channel - Make it easy and make it a habit.

Why not copy, paste and print these simple goals.

Social Networking Browsers

The popularity of Social Networking services continues to grow at a rapid pace. In order to stay connected, the masses are turning to purpose built apps on smart phones. What many people don't realise is that there are also specialist Social Networking web browsers created specifically to allow you to stay connected with your friends and easily share content whilst browsing the web.

These browsers operate as you would expect a typical web browser to work, with the added bonus of specially designed toolbars that keep you up to date with your friends' latest posts. Unlike standard web browser, these toolbars are not add-ons, but are native to the browser itself, providing unparalleled performance, stability, and functionality.

Social Networking browsers also allow its users the ability to post to various social networks from within the browser, no matter where you are on the web. This eliminates the need to browse, log in to social networking websites, and switching tabs.

Flock (http://flock.com) has been around for quite some time and is a popular choice.

More recently, there has been much anticipation and excitement surrounding the soon to be launched RockMelt (http://www.rockmelt.com) browser.

Both browsers integrate with Twitter, Facebook and YouTube - along with a host of other popular social networking websites.

To give you an idea of what social networking browsers are capable of, please watch the RockMelt preview video below:

These purpose built Social Networking browsers aren't the only way to stay connected and get your Social Networking fix. If you are happy with your current web browser and not comfortable jumping ship, you may be pleased to discover that with most web browsers you can install “add-ons” or “extensions” to achieve similar functionality.

Below is a list of popular browsers, along with links to available Social Networking add-ons/extensions on their official extensions websites:

• Firefox - https://addons.mozilla.org/en-US/firefox/extensions/social-communication/
• Google Chrome - https://chrome.google.com/extensions/featured/social?hl=en-US
• Internet Explorer - http://www.ieaddons.com/gb/social