Wednesday, September 14, 2016

VR and Drones : New Business Photography

Of the digital mega-trends one is the internet is becoming increasingly visual.  Whether it's through the media of Instagram, Snapchat or emojis, all appeal to our seemingly endless fascination with pictures.

It should then be no surprise that there is a constant arms race to visualise the business that you do. We've covered previously Infographics if you're in the business of sales or statistics. Though many businesses are what I would call location based businesses; restaurants, cafes, car dealerships, hotels, galleries, markets, music venues, gyms and sporting venues etc. All of these rely, at least in part on their location to function.

We held a business seminar that demonstrates the benefits of these new opportunities.



I know though experience that creating great visual assets is a challenging task for most businesses. Everything from logos to videos are a major undertaking, as they require a good deal of thinking and a good producer to make them look professional enough to pass muster in today's visual landscape.

This is where new Business Photography comes in!

The use of internal 360 Virtual Reality and Drone Photography offer fresh, interesting and above all useful images for most location based businesses.

Below is an example of an indoor climbing venue. You'll agree this really works in showing off their business. Click and drag the image around to take a VR tour. Amazing really.



From the outside you can also capture fantastic drone footage and create a series of stunning visuals that illustrate your location in relation to the landscape. This example is also very powerful.

I really love this - click through for an even more amazing example of this image.


Click to access the 360 animation - image thanks to Bravo Drones 


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