The term 'Social Business' is accelerating through the modern online vernacular and for good reason. Businesses and organisations, governments and NGOs are all frantically trying to apply a largely personal technology to enhancing business outcomes.
The big question remains. "Does social media lend itself to profitable business applications?". The risks are clear from a manager's point of view TIME WASTING. Though there are clearly some examples, that have worked, at least in raising the profile of various campaigns. Used in a disciplined way some savvy organisations are making social media work.
One such organisation that has turned the use of social media on it's head was the successful European airline Norwegian. They recognised that people wanted to use social media all the time, so they made it available for all their travelling customers during the entire flight for free. They certainly gained a lot of goodwill and cashed in on the service big time.
In this video OI principal consultant Dave Abrahams talks around the opportunities around travelling.
See also our Social Business Retail blog entry here.
The big question remains. "Does social media lend itself to profitable business applications?". The risks are clear from a manager's point of view TIME WASTING. Though there are clearly some examples, that have worked, at least in raising the profile of various campaigns. Used in a disciplined way some savvy organisations are making social media work.
One such organisation that has turned the use of social media on it's head was the successful European airline Norwegian. They recognised that people wanted to use social media all the time, so they made it available for all their travelling customers during the entire flight for free. They certainly gained a lot of goodwill and cashed in on the service big time.
In this video OI principal consultant Dave Abrahams talks around the opportunities around travelling.
See also our Social Business Retail blog entry here.
